Market Research Analyst Salary in San Jose, CA
2024 BLS OEWS Data · Management · COL Index: 195.8
$139,140
Median Salary
$146,850
Mean Salary
$71,062
COL-Adjusted
12,240
Employment
Salary Distribution
Percentile Breakdown
| Percentile | Salary | COL-Adjusted |
|---|---|---|
| 10th Percentile (Entry Level) | $50,660 | $25,873 |
| 25th Percentile | $82,760 | $42,268 |
| 50th Percentile (Median) | $139,140 | $71,062 |
| 75th Percentile | $201,980 | $103,156 |
| 90th Percentile (Top Earners) | $221,110 | $112,926 |
What Drives the Range
The $170,450 spread between the 10th and 90th percentiles for Market Research Analyst positions in San Jose, CA reflects several factors. Entry-level professionals and those in smaller organizations typically fall in the lower quartiles, while senior specialists, those with in-demand certifications, and employees at large enterprises command salaries in the upper percentiles.
San Jose, CA's cost-of-living index of 195.8 means that a $139,140 median salary here has the same purchasing power as $71,062 in an average-cost U.S. city. Despite the higher cost of living, this metro area offers a deep talent pool and typically higher total compensation when including equity and bonuses.