Market Research Analyst Salary in San Francisco, CA
2024 BLS OEWS Data · Management · COL Index: 179.6
$124,840
Median Salary
$129,130
Mean Salary
$69,510
COL-Adjusted
23,560
Employment
Salary Distribution
Percentile Breakdown
| Percentile | Salary | COL-Adjusted |
|---|---|---|
| 10th Percentile (Entry Level) | $58,940 | $32,817 |
| 25th Percentile | $79,900 | $44,488 |
| 50th Percentile (Median) | $124,840 | $69,510 |
| 75th Percentile | $170,580 | $94,978 |
| 90th Percentile (Top Earners) | $208,070 | $115,852 |
What Drives the Range
The $149,130 spread between the 10th and 90th percentiles for Market Research Analyst positions in San Francisco, CA reflects several factors. Entry-level professionals and those in smaller organizations typically fall in the lower quartiles, while senior specialists, those with in-demand certifications, and employees at large enterprises command salaries in the upper percentiles.
San Francisco, CA's cost-of-living index of 179.6 means that a $124,840 median salary here has the same purchasing power as $69,510 in an average-cost U.S. city. Despite the higher cost of living, this metro area offers a deep talent pool and typically higher total compensation when including equity and bonuses.