Market Research Analyst Salary in San Diego, CA
2024 BLS OEWS Data · Management · COL Index: 160.2
$79,460
Median Salary
$94,230
Mean Salary
$49,600
COL-Adjusted
7,730
Employment
Salary Distribution
Percentile Breakdown
| Percentile | Salary | COL-Adjusted |
|---|---|---|
| 10th Percentile (Entry Level) | $45,810 | $28,596 |
| 25th Percentile | $60,740 | $37,915 |
| 50th Percentile (Median) | $79,460 | $49,600 |
| 75th Percentile | $112,150 | $70,006 |
| 90th Percentile (Top Earners) | $154,430 | $96,398 |
What Drives the Range
The $108,620 spread between the 10th and 90th percentiles for Market Research Analyst positions in San Diego, CA reflects several factors. Entry-level professionals and those in smaller organizations typically fall in the lower quartiles, while senior specialists, those with in-demand certifications, and employees at large enterprises command salaries in the upper percentiles.
San Diego, CA's cost-of-living index of 160.2 means that a $79,460 median salary here has the same purchasing power as $49,600 in an average-cost U.S. city. Despite the higher cost of living, this metro area offers a deep talent pool and typically higher total compensation when including equity and bonuses.