Marketing Manager Salary in San Francisco, CA
2024 BLS OEWS Data · Management · COL Index: 179.6
$212,520
Median Salary
$228,200
Mean Salary
$118,330
COL-Adjusted
12,820
Employment
Salary Distribution
Percentile Breakdown
| Percentile | Salary | COL-Adjusted |
|---|---|---|
| 10th Percentile (Entry Level) | $125,990 | $70,150 |
| 25th Percentile | $166,430 | $92,667 |
| 50th Percentile (Median) | $212,520 | $118,330 |
| 75th Percentile | $243,880 | $135,791 |
| 90th Percentile (Top Earners) | $284,648 | $158,490 |
What Drives the Range
The $158,658 spread between the 10th and 90th percentiles for Marketing Manager positions in San Francisco, CA reflects several factors. Entry-level professionals and those in smaller organizations typically fall in the lower quartiles, while senior specialists, those with in-demand certifications, and employees at large enterprises command salaries in the upper percentiles.
San Francisco, CA's cost-of-living index of 179.6 means that a $212,520 median salary here has the same purchasing power as $118,330 in an average-cost U.S. city. Despite the higher cost of living, this metro area offers a deep talent pool and typically higher total compensation when including equity and bonuses.