Marketing Manager Salary in San Diego, CA
2024 BLS OEWS Data · Management · COL Index: 160.2
$171,590
Median Salary
$194,300
Mean Salary
$107,110
COL-Adjusted
4,390
Employment
Salary Distribution
Percentile Breakdown
| Percentile | Salary | COL-Adjusted |
|---|---|---|
| 10th Percentile (Entry Level) | $97,740 | $61,011 |
| 25th Percentile | $128,370 | $80,131 |
| 50th Percentile (Median) | $171,590 | $107,110 |
| 75th Percentile | $234,310 | $146,261 |
| 90th Percentile (Top Earners) | $315,846 | $197,157 |
What Drives the Range
The $218,106 spread between the 10th and 90th percentiles for Marketing Manager positions in San Diego, CA reflects several factors. Entry-level professionals and those in smaller organizations typically fall in the lower quartiles, while senior specialists, those with in-demand certifications, and employees at large enterprises command salaries in the upper percentiles.
San Diego, CA's cost-of-living index of 160.2 means that a $171,590 median salary here has the same purchasing power as $107,110 in an average-cost U.S. city. Despite the higher cost of living, this metro area offers a deep talent pool and typically higher total compensation when including equity and bonuses.